LOVE Bedford is the brand of Bedford BID, Bedford’s Business Improvement District, which is funded by almost 600 town centre businesses with the aim of providing a fun and safe environment for all visitors.
Bedford BID contacted Yakety Yak to increase the brand awareness of the town centre businesses based in Bedford town centre.
We utilised our video production team and created a variety of short one-minute videos that showcased the diverse number of businesses in the Bedford town. These videos were then shared the Bedford BID social media accounts.
Our work led to a significant increase in the brand awareness of the Bedford town centre, with over 95,000 views, 1075 shares, 1020 likes and 262 comments.
Working together with Yakety Yak, we were able to develop a clear strategy and refine our messages to our target market. They really look after your best interests and treats your business as if it is their own.